Founded
2011
Stage
Public / Acquired
Team size
300+ employees
Sector
Consumer & CPG
About
Ibotta operates a performance marketing platform that delivers digital promotions to over 200 million consumers via the Ibotta Performance Network (IPN), a network of publishers including Walmart, Family Dollar, and Dollar General. Founded by Bryan Leach, it pioneered a pay-per-sale model where CPG brands only pay when their campaigns drive sales. Its April 2024 IPO was the largest tech IPO in Colorado history.
Funding
StatusIPO
Public listingNYSE · IBTA
Funding detail is compiled from public sources and may lag recent activity.